Today's Case Study: CHANEL

Today our tutor gave us to watch a short video about CHANEL,
They are trying to keep their luxury brand image but also want to reach younger age’s customer.
British Vogue Magazine Editor said, one day mother and grandmother will die and CHANEL need daughter to survive the brand!!!
OMG…..so cruel and true!!! ><


If you are same with me in a DAUGHTER position and still can’t afford CHANEL now,
What do you think about those “CHANEL’s GIMMICK” stuff??
It’s also jokey and edgy hahaha!!!
LIKE it~~~

Karl Lagerfeld With NACO PARIS, KARL WHO? Tote Bag


Beth Ditto With 5 Preveiw, CHANEL Logo Tee


http://www.naco-paris.com/

http://5preview.blogspot.com/